Sidchrome to end affiliation with Extreme Rallycross.
“Sidchrome will continue to support motorsport in Australia. Activating our brand in this area will continue as a part of our efforts to engage our end users.
Due to the success of the rallycross programs overseas, involvement in this motorsport in Australia remains attractive.
However, due to low competitor support and shifting event timings of the Extreme Rallycross program, Sidchrome can no longer continue to activate the brand in this space.
Sidchrome remains committed to Australian Motorsport and will continue to explore alternative areas for investment.”